For the past 7 years, I've been dedicated to designing digital products that bring together business goals, seamless design systems, and real human needs. I thrive on creating experiences that not only look great but truly make a difference in people’s lives.
I’ve contributed to projects across industries like ecommerce, banking, fintech, and healthtech, collaborating with multidisciplinary teams.
I’m seeking my next challenge, where I can further develop my skills while sharing my expertise.
Product designer - (March 2023 - August 2023)
I led the user experience for the recruitment and informed consent signing feature for clinical trial participants. My responsibilities included defining the design process, product strategy, setting goals with the team, and creating the interaction, visual design, and prototype.
I also provided guidance and support to the team in adopting methodologies and best practices, ensuring a collaborative approach. We developed a component library to streamline the process.
Product designer - (April 2022 - February 2023)
I was responsible for the user experience in two teams. In collaboration with the research team, we improved the checkout process performance and added two new payment methods for Treinta's services.
The second challenge was working with the POS team, where we conducted experiments to improve attraction and conversion for card reader sales.
I also worked closely with the design system team, managing and maintaining the libraries created for design and product teams.
UX/UI Designer - (May 2020 - April 2022)
We developed and executed the research and discovery plan to digitize Banco Popular’s personal loan process, delivering an MVP for a fully self-managed loan with immediate approval.
I was also part of Banco de Occidente’s Savings team, improving customers' perception of saving and iterating on the account creation process based on data analysis.
Additionally, I contributed to Banco Popular's design system, building and managing component libraries and other chapters like voice and tone, design patterns, content guidelines, and accessibility.
UX/UI Designer - (January 2019 - March 2020)
As the sole UX designer, I provided guidance and established design processes through DesignOps to improve workflow efficiency with teams like sales, growth, and CX.
I also collaborated with the dev team to create a component library, improving overall product performance and consistency.
Major milestones included designing the onboarding process for new customers and implementing two key features: the bank document upload module to prevent lost information and tax penalties, and the integration with banks and government entities.
UX/UI Designer - (April 2018 - January 2019)
My first challenge was enhancing the MVP version of the eCommerce web platform. We improved the store’s responsiveness, localization, order tracking, and checkout process.
I was also involved in continuous improvements for warehouse teams, working on picker and order preparation apps.
Additionally, I led the rebranding process and aligned the design system with new guidelines.
UX/UI Designer - (August 2016 - March 2018)
I managed two clients, El Corte Inglés in Spain and Superama by Walmart in Mexico.
My responsibilities included collaborating with internal teams like growth, sales, and customer service, and improving different sections of the mobile app based on user behavior data.
I also created promotional materials for the app, working with brands that paid for ad placement in specific sections of the app.
